The blog for all things Apochromatik.
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You are More than a Worm
Have you ever heard the Howard Moskowitz quote, “to a worm in horseradish, the world is horseradish”?
If you haven’t, it may take a minute to process. (My first reaction was “why would a worm be in horseradish? Is it like having a worm in tequila?”) Another way to think about it is that when you’re in the thick of a situation—whether temporary or long-term—it can be impossible to see more than what is immediately in front of you. That can be a reasonable perspective; if a bear is charging you, it’s a huge asset to be able to focus on getting out of the way without being distracted by thoughts of a long-term crisis. But putting your head down and focusing on the things right around you it is not a good long-term strategy.

ApochroMinute 52: LCCR
In this week’s ApochroMinute we discuss why this is a perfect week to express appreciation.

9 Career Lessons from Leslie Knope
In honor Galentine’s Day (the creation of the fictional Leslie Knope, everyone’s favorite “Parks & Recreation” character) and the ubiquitous Galentine’s Day memes, this week we’re sharing nine of our favorite career lessons from Leslie Knope.

ApochroMinute 51: Appreciation
In this week’s ApochroMinute we discuss why this is a perfect week to express appreciation.

ApochroMinute 50: Career Advice on Groundhog's Day
This week’s ApochroMinute features memorable career advice to help you break the Groundhog’s Day cycle.

Team Engagement
If you think your team is operating at the same level of engagement and passion as they were a year ago, the studies are clear that you’re fooling yourself.
Employees are tired.

ApochroMinute 49: Teams
Much of the work we do at Apochromatik involves team and leadership development. This week we’re sharing a strategy that can have huge benefits whether you share an assistant or lead a team of full-time employees.

Team Development
Ever wonder what it would be like to have Apochromatik’s certified team and leadership coaches work with your team?

When it comes to setting goals, 10 x 10 % ≠ 1
Just a few weeks ago, many of us wrote goals for 2021. Unfortunately, though, many of us set ourselves up for failure before we even got started.
You’ve probably heard the statistics: only 8% of people achieve their New Year’s resolutions. To go from a goal setter to a goal achiever, start by remembering that 10 x 10% ≠ 1. In fact, when it comes to goal setting, 10 x 10% = 0.

ApochroMinute 48: One Year
It’s the ApochroMinute’s 1st birthday! Join us for a look back and ahead.

ApochroMinute 47: Habits
Trying to adopt new habits? This week’s ApochroMinute has 3 strategies to help you succeed.

ApochroMinute 46: Goals
In this week’s ApochroMinute, Keith shares an important strategy to help you achieve your goals, and an invitation to Saturday’s Achievement21: Goalapalooza event.


ApochroMinute 44: Holiday Party
Join us for the Apochromatik Holiday Party after watching this ApochroMinute!

9 Ways to Go Beyond the Imposter Syndrome
We recently taught a webinar on the imposter syndrome for the American Bar Association. (ABA members can access the webinar and earn CLE free of charge here. Non-ABA members can access the webinar with a 15% discount by using the discount code FACMARK at checkout.)
In conversation with the ABA and program moderator Lacy Durham in advance of the webinar, one of the issues identified was that many people who feel they are a fraud or imposter think they’re unusual or alone, which adds to their shame and difficulty understanding that these feelings are common and not related to qualifications or skill. We’re prepared this blog post as part of an effort to normalize the feelings of imposterism and help lawyers and other professionals build awareness. It’s based on the remarks we and Lacy made during the webinar and is intended, in a more cursory way, to provide some brief background and resources. We encourage you to share it with colleagues and your network to spur more discussion of the imposter syndrome and, in so doing, help remove the stigma around it.

ApochroMinute 43: Authentic Marketing
If you ever struggle to promote yourself within your office, this week's ApochroMinute has a tactic to help you overcome your discomfort. Try it out, and let us know how it goes.

Apochromatik Book Bundle 7: 2021 Recharge and Reset
Today we are releasing Apochromatik’s seventh book bundle.
2020 has certainly been an anomalous year. To put it bluntly, for many it has been difficult due to health and financial issues, and for almost all of us it has been exhausting. We feel it is crucial to consider reflecting on how you can recharge and reset, allowing you intentional margin going into 2021. We hope this makes your 2021 a fantastic year.

2020 Holiday Gifts for the (Virtual) Office
The holidays are coming, and along with gifts for friends and family, you likely have gifts for coworkers on your list. In case you happen to have “?” next to them on your list, here are a few guidelines to follow, and a few suggestions.
First, let’s acknowledge 2020 as a truly unique year. And with COVID numbers spiking around the country, the likelihood is your office holiday party will be virtual. Many people will still send gifts and we want to help you pick the most appropriate ones…even this year.

ApochroMinute 41: Festive Not Frantic
This week we have two tips to help your career, as well as your outlook.

ApochroMinute 40: Prepare
Avoid 2 common mistakes when preparing for your annual review. Check out this week’s ApochroMinute.